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ManagementNext is India’s first monthly E-magazine in the Management and Leadership space since August 2012. Published from Bangalore, it was a print publication since August 2004.

ManagementNext aspires to create holistic as well as responsible executives and entrepreneurs through fresh insights, perspectives and tools from thought leaders in a crisp format.

Following the global trend, ManagementNext moved from being a print-focused magazine for seven years to the world of digital. This has opened up the dynamic world of digital publication to several platforms. The magazine is currently available as an app on tabs and phones of Apple, Samsung, Windows 8, e-books and is also available at global and Indian digital magazine stores.

Through aggressive social media marketing since October 2012, the readership end of December 2013 was 50,000. We expect that to go up to 100,000 by March and 3,00,000 by end of the year.

 

Intranet Magazine

The PDF Version of ManagementNext is subscribed by several organizations with a combined readership of over 20,000 a month. Expected to go up to 50,000 by June 2013 and 100,000 by December 2013.

Call 080-41714161 for details.

 

Communication/Advertising Platform

“Niche publications are the name of the game and help deliver more segmented/targeted readers to advertisers,” Shashi Sinha, CEO, Lodestar Universal

ManagementNext offers a clear niche, clutter free and a high involvement vehicle for premium brands and Executive Education and Leadership Institutes both for advertising and for direct marketing. It offers almost one-on-one communication opportunity with decision makers in an active and highly engaging context.

Active Advertisers since the last two years are – IBM, Siemens, Nokia, Toyota, IIM Bangalore, Great Lakes Institute of Business Management, Valtech, ITC Fortune Hotels, Tally, Professional Couriers, Naukri among others.

 

Welcome to the NEW world of E-Magazines

E-magazine reading experience is just like reading a print magazine on a Tablet PC or a PC.

Print magazines are becoming passé. Online magazines are clumsy.

So, the New Medium for Advertisers are Tablets and Phablets.

Advantages of E-Magazine vs. Print

  • Greater Reach
  • Environment friendly
  • Make ads interactive through links
  • Longer shelf life
  • Easier reference to archives

Tablets and Phablets are more convenient reading devices – can be read while travelling at night

 

Advertising Rate Card

Rate Card for E-Magazine

POSITION                       ONE ISSUE        THREE ISSUES       SIX ISSUES      12 ISSUES

Back Cover                      50,000                   120,000                 300,000           800,000

Inside Front/

Back Cover                       40,000                  100,000                  300,000         600,000

Page 3                             40,000                  100,000                   300,000         600,000

Inside                               20,000                    60,000                  180,000          300,000

Double Spread/                 70,000                   200,000

CentreSpread

Gatefold                           200,000                  300,000

Half-page                           12,000                    30,000

Quarter page                       8,000                    20,000

 

Banner on Portal and Newsletter

Banner next to logo                       –                       Rs. 50,000

First top Side banners                   –                       Rs. 25,000

Second side banner                       –                       Rs. 20,000

Inside banners                               –                       Rs. 10,000

 

Editorial

ManagementNext follows a unique editorial formula in that most of its content is contributed by CEOs/Consultants/Entrepreneurs. It is peer to peer unlike most publications that offer journalistic content to disparate readers.

The editorial is lead by Benedict Paramanand, a career business journalist with 20 years experience. He has worked for 8 years with The Economic Times and written for international publications such as BusinessWeek and Financial Times newsletters.

The magazine has access to a group of journalists around India for interviews and articles. An eminent editorial advisory team advises the magazine on its editorial direction.

Editorial Advisors

Ramesh Ramnathan – Founder, Janaagraha and national policy advisor on urban reforms

Harish Bijoor – Branding Guru

Rajeev Gowda – Teaches Economics at IIM Bangalore, RBI Director

Rishikesha Kirshnan – Teaches Corporate Strategy at IIM Bangalore

Jessie Paul   – Marketing and brand expert

 

Contacts

Advertising     –         benedict@managementnext.com – 9880602275                           

Subscription              –         suchitra@managementnext.com – 91-80-41714161

Editorial – Benedict Paramanand, Editor, benedict@managementnext.com

 

Other Activities

Contract publishing, Biographies/Article writing for CEOs/Chairmen, Brand Consulting/Organizing Debates, CXO Roundtables, Entrepreneur seminars

Office Address:  ManagementNext Media & Publishing LLP,  22, 1st A Main, G M Palya, Bangalore 560 075. 91-80-41714161