ManagementNext is India’s first monthly E-magazine in the Management and Leadership space since August 2012. Published from Bangalore, it was a print publication since August 2004.
ManagementNext aspires to create holistic as well as responsible executives and entrepreneurs through fresh insights, perspectives and tools from thought leaders in a crisp format.
Following the global trend, ManagementNext moved from being a print-focused magazine for seven years to the world of digital. This has opened up the dynamic world of digital publication to several platforms. The magazine is currently available as an app on tabs and phones of Apple, Samsung, Windows 8, e-books and is also available at global and Indian digital magazine stores.
Through aggressive social media marketing since October 2012, the readership end of December 2013 was 50,000. We expect that to go up to 100,000 by March and 3,00,000 by end of the year.
The PDF Version of ManagementNext is subscribed by several organizations with a combined readership of over 20,000 a month. Expected to go up to 50,000 by June 2013 and 100,000 by December 2013.
Call 080-41714161 for details.
“Niche publications are the name of the game and help deliver more segmented/targeted readers to advertisers,” Shashi Sinha, CEO, Lodestar Universal
ManagementNext offers a clear niche, clutter free and a high involvement vehicle for premium brands and Executive Education and Leadership Institutes both for advertising and for direct marketing. It offers almost one-on-one communication opportunity with decision makers in an active and highly engaging context.
Active Advertisers since the last two years are – IBM, Siemens, Nokia, Toyota, IIM Bangalore, Great Lakes Institute of Business Management, Valtech, ITC Fortune Hotels, Tally, Professional Couriers, Naukri among others.
Welcome to the NEW world of E-Magazines
E-magazine reading experience is just like reading a print magazine on a Tablet PC or a PC.
Print magazines are becoming passé. Online magazines are clumsy.
So, the New Medium for Advertisers are Tablets and Phablets.
Advantages of E-Magazine vs. Print
- Greater Reach
- Environment friendly
- Make ads interactive through links
- Longer shelf life
- Easier reference to archives
Tablets and Phablets are more convenient reading devices – can be read while travelling at night
Advertising Rate Card
Rate Card for E-Magazine
Back Cover 50,000 120,000 300,000 800,000
Back Cover 40,000 100,000 300,000 600,000
Page 3 40,000 100,000 300,000 600,000
Inside 20,000 60,000 180,000 300,000
Double Spread/ 70,000 200,000
Gatefold 200,000 300,000
Half-page 12,000 30,000
Quarter page 8,000 20,000
Banner on Portal and Newsletter
Banner next to logo – Rs. 50,000
First top Side banners – Rs. 25,000
Second side banner – Rs. 20,000
Inside banners – Rs. 10,000
ManagementNext follows a unique editorial formula in that most of its content is contributed by CEOs/Consultants/Entrepreneurs. It is peer to peer unlike most publications that offer journalistic content to disparate readers.
The editorial is lead by Benedict Paramanand, a career business journalist with 20 years experience. He has worked for 8 years with The Economic Times and written for international publications such as BusinessWeek and Financial Times newsletters.
The magazine has access to a group of journalists around India for interviews and articles. An eminent editorial advisory team advises the magazine on its editorial direction.
Ramesh Ramnathan – Founder, Janaagraha and national policy advisor on urban reforms
Harish Bijoor – Branding Guru
Rajeev Gowda – Teaches Economics at IIM Bangalore, RBI Director
Rishikesha Kirshnan – Teaches Corporate Strategy at IIM Bangalore
Jessie Paul – Marketing and brand expert
Advertising – email@example.com – 9880602275
Subscription – firstname.lastname@example.org – 91-80-41714161
Editorial – Benedict Paramanand, Editor, email@example.com
Contract publishing, Biographies/Article writing for CEOs/Chairmen, Brand Consulting/Organizing Debates, CXO Roundtables, Entrepreneur seminars
Office Address: ManagementNext Media & Publishing LLP, 22, 1st A Main, G M Palya, Bangalore 560 075. 91-80-41714161