Branding in a Competitive Marketplace
by Rajat K. Baisya | Sage, 2013 In a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a clutter…
Category Archives: Book Shelf
Infinite Vision – How Aravind Became the World’s Greatest Business Case for Compassion Business Case for Compassion
by Pavithra K. Mehta, Suchitra Shenoy | HarperCollins India Original, 2013 In the Aravind experience I see the path that we need to take — a transformation of life into…
Leadership and the Art of Struggle
by Steven Snyder | HarperCollins UK Original, 2013 Shatters leadership myths to reveal a new understanding of how exceptional leaders grow from adversity. The image that effective leaders guide their…
Riding the Wave – Seven Leaders of Change
by Mini Menon | HarperCollins India Original, 2013 A timely description of some intriguing shapers of the India of today…’ Tarun Khanna 1991 was the watershed year for India’s business…
Faster: 100 Ways to Improve Your Digital Life
by Ankit Fadia | Penguin Books India, 2013 Our phones, computers and tablets are getting more powerful—but how many of us know the ways to get the most out of…
Management from the Masters – From Kautilya to Warren Buffett
by Morgen Witzel | Penguin Books India, 2013 Every successful manager knows that there are immutable laws that impact almost every aspect of management. This slim volume collects together the…
Predatory Thinking: A Master class in Out-Thinking the Competition
by Dave Trott | Macmillan, 2013 Powerful strategies for how to out-think the competition — from one of the true greats of the advertising world two explorers are walking through…
An Uncertain Glory – India and its Contradictions
by Jean Drèze, Amartya Sen | Penguin Books India, 2013 Maintaining rapid as well as environmentally sustainable growth is an important and achievable goal for India. In An Uncertain Glory,…
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