Category Archives: Trends

Sanjay Dawar, Managing Director, Accenture Strategy, India

Migrating from CSR to CR

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As companies in India prepare to meet the new requirements of the Companies Act 2013 on Corporate Social Responsibility (CSR), they have the opportunity to adopt a broader vision of…

service

Service is the New Marketing

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The disconnect between marketing and service delivery must end A sea-change is under way as profitability shifts from first sale of goods to long-term provision of services. Profits from an…

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The Very High Cost of Low Prices

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The global consumer today is like an ant that runs to a sugar cube the second someone drops it on the floor. The human rush to bargain stores resembles a…

virmani

It Doesn’t have to be Boring

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Sumit Virmani, Global Head, Corporate Marketing, Infosys There is a lot of excitement going on in B2B marketing. To come down to two specific things that stand out above the…

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Consolidation Imminent

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By Tony Mira From rapidly emerging technologies to radically expanding services, new trends are constantly impacting the way healthcare is delivered today. Healthcare regulatory reforms, emergence of new technologies, consumerization,…

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Indian Hinterland is Online Business Savvy

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Ramkumar Narayanan, GM, eBay Product Development Center, demystifies popular perceptions about online shopping habits and trends in India’s small towns, at the Nasscom Product Conclave 2013 in Bangalore recently If…

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Malaysia Towers Ahead With Blue Ocean Strategy

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That this year’s Thinkers 50 voted Insead Professors W. Chan Kim and Renée Mauborgne of the Blue Ocean Strategy fame as the second most influential duo after innovation guru Clayton…

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Taking Impact Investing from Margin to Mainstream

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The World Economic Forum and consulting firm Deloitte Touche Tohmatsu’s September 2013 report titled ‘From the Margins to the Mainstream – Assessment of the Impact Investment Sector and Opportunities to…