Category Archives: Trends

Migrating from CSR to CR

As companies in India prepare to meet the new requirements of the Companies Act 2013 on Corporate Social Responsibility (CSR), they have the opportunity to adopt a broader vision of…

Service is the New Marketing

The disconnect between marketing and service delivery must end A sea-change is under way as profitability shifts from first sale of goods to long-term provision of services. Profits from an…

The Very High Cost of Low Prices

The global consumer today is like an ant that runs to a sugar cube the second someone drops it on the floor. The human rush to bargain stores resembles a…

It Doesn’t have to be Boring

Sumit Virmani, Global Head, Corporate Marketing, Infosys There is a lot of excitement going on in B2B marketing. To come down to two specific things that stand out above the…

Consolidation Imminent

By Tony Mira From rapidly emerging technologies to radically expanding services, new trends are constantly impacting the way healthcare is delivered today. Healthcare regulatory reforms, emergence of new technologies, consumerization,…

Indian Hinterland is Online Business Savvy

Ramkumar Narayanan, GM, eBay Product Development Center, demystifies popular perceptions about online shopping habits and trends in India’s small towns, at the Nasscom Product Conclave 2013 in Bangalore recently If…

Malaysia Towers Ahead With Blue Ocean Strategy

That this year’s Thinkers 50 voted Insead Professors W. Chan Kim and Renée Mauborgne of the Blue Ocean Strategy fame as the second most influential duo after innovation guru Clayton…

Taking Impact Investing from Margin to Mainstream

The World Economic Forum and consulting firm Deloitte Touche Tohmatsu’s September 2013 report titled ‘From the Margins to the Mainstream – Assessment of the Impact Investment Sector and Opportunities to…