Brand Like A Rock Star: Lessons from Rock N Roll to Make Your Business Rich and Famous

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brand like a rock starBrand Like A Rock Star: Lessons from Rock N Roll to Make Your Business Rich and Famous
By Steve Jones
Penguin, 2013

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world’s greatest bands.
Author Steve Jones has earned his street credentials as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, KISS, and many other legendary bands with sound business advice to deliver a rocking’ guide to building a breakthrough brand.