Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO

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By Ekaterina Walter, Tata McGraw-Hill Education, 2013

If Facebook were a country, it would be the third largest in the world. Facebook accounts for one of every seven minutes spent online. More than one billion pieces of content are shared on Facebook.

Facebook is the company that rocked our world. Run by a “digital native,” Mark Zuckeberg, it changed the way we connect, build relationships, and engage with each other. It forever altered the way we consume and produce content and it disrupted the way we market. As we look at companies like Facebook, we cannot help but wonder: what did Zuck do right? What can we learn from him and others that were brazen enough to change the way we see our digital world? Think Like Zuck explores the critical elements that drive the success of Facebook and the businesses like it.