By Phil Simon

 Wiley India, 2013 

In Too Big to ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years and its ramifications for the future of business are impossible to overstate.

Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.