TCS sponsors New York Road Runners
It ’s perhaps the biggest marketing coup for an Indian company in the US. Tata Consultancy Services has signed up to become the official sponsor of the prestigious marathon in…
Contagious: Why Things Catch On
By Jonah Berger New York Times bestseller Simon & Schuster, 2013 Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why…
Thinking in New Boxes: A New Paradigm for Business Creativity
By Luc de Brabandere Random House, 2013 When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone…
Scarcity: Why Having Too Little Means So Much
By Sendhil Mullainatha, Eldar Shafir Times Books, 2013 Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why…
Startup CEO: A Field Guide to Scaling Up Your Business, + Website
By Matt Blumberg Wiley; 2013 While big companies CEO’s are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general….
The Firm: The Story of McKinsey and Its Secret Influence on American Business
By Duff McDonald Simon & Schuster, 2013 FOUNDED IN 1926, McKINSEY can lay claim to the following partial list of accomplishments: its consultants have ushered in waves of structural, financial,…
The Year without Pants: WordPress.com and the Future of Work
By Scott Berkun Jossey-Bass, 2013 50 million websites, or twenty percent of the entire web, use WordPress software. The force behind WordPress.com is a convention-defying company called Automattic, Inc., whose…
Smarter Than You Think: How Technology is changing Our Minds for the Better
By Clive Thompson Penguin Press HC, 2013 It’s undeniable—technology is changing the way we think. But is it for the better? Amid a chorus of doomsayers, Clive Thompson delivers a…
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