By Anuradha Goyal | Random House, 2014

Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. To illustrate this Anuradha Goyal tells the stories of twelve of these digital entrepreneurs in three key areas: commerce, content and connectors. She examines how they started out, the innovations and technologies involved in their business models, and unique marketing strategies. Inspiring and insightful, The Mouse Charmers is an essential guide for aspiring digital entrepreneurs.