The Reputation Economy: How to Optimize Your Digital Footprint in
a World Where Your Reputation Is Your Most Valuable Asset
Michael Fertik, David Thompson, Piatkus, January 2015

A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimize your digital reputation to improve professional, financial and social prospects. As the founder of Reputation.com, Michael Fertik is a visionary entrepreneur. With the Reputation Economy, he has crystallized that vision, not only mapping a world where reputation is more important than ever, but giving us the tools to build authentic digital reputations and be the architects of our own digital futures

In the Networked Age, as we share more and more information about ourselves online, reputation becomes an increasingly essential asset. While many people are vaguely aware of this fact, few have thought about it as deeply as Michael Fertik has. His new book shows the many ways that we produce data about ourselves — and how we can harness the power of reputation to thrive in our new highly transparent, highly connected world.