Brand Breakout: How Emerging Market Brands Will Go Global
By Nirmalya Kumar, Jan-Benedict E.M Steenkamp | Palgrave Macmillan, June 2013 Ask a person on any street in the West to quickly name a brand from an emerging market and…
Category Archives: Book Shelf
Dhandha: How Gujaratis Do Business
By Shobha Bondre | Random House, April 2013 What makes the Gujaratis such an enterprising lot? How do they manage to create successful businesses? Dhandha, meaning business, is a term…
Entrepreneur 5 P.M. to 9 A.M.: Launching a Profitable Start-up Without Quitting Your Job
By Kanth Miriyala and Reethika Sunder | Rupa, 2013 Crisp, reader-friendly and practical, Entrepreneur 5 p.m. to 9 a.m. tells you how you can become an entrepreneur even if you…
Essentials of International Human Resource Management – Managing People Globally
By David C. Thomas, Mila B. Lazarova Simon | SAGE Publications, 2013 The book is an essentials volume that extracts key concepts in the management of people in a global…
Flywheel – Transformational Leadership Coaching for Sustainable Change
By Elle Allison | Corwin, 2013 Even highly effective leaders can succumb to the change-killing forces of the status quo. Flywheel, the flagship leadership coaching program from Renewal Coaching picks…
Work Smarter with LinkedIn
By Alexandra Samuel | Harvard Business Press Books, June 2013 If you think LinkedIn is just for job hunting, you’re missing out on the many ways you can take advantage…
Understanding Social Media
By Sam Hinton, Larissa Hjorth | SAGE Publications, June 2013 Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking…
Innovation as Usual: How to Help Your People Bring Great Ideas to Life
By Paddy Miller, Thomas Wedell-Wedellsborg | Harvard Business Press Books, March 2013 Turn team members into innovators… Most organizations approach innovation as if it were a sideline activity. Every so…
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