Squaring the Circle: Seven Steps to Indian Renaissance
By Arun Tiwari, A. P. J. Abdul Kalam Universities Press (2013) The success of the IT industry and Indian human resources in global enterprises has made India a seemingly wealthy…
Category Archives: Magazine
Ratan Tata’s magic turnaround formula
Mr. Ratan Tata has given the world of business a magic formula about how to turn around big sick foreign companies. This formula has worked more than once. It’s not…
Wipro, HCL in elite Greenpeace Cool IT list
Two Indian IT companies, (Wipro 5th and HCL 13th) have made it much ahead of several Fortune 100 global companies in Greenpeace sixth annual ranking of 20 Cool IT companies…
Agile Selling During Slow Down
Recessions and slowdowns force companies to become innovative with their sales strategy. Unlike before sales function has become more complex and requires alignment between sales, marketing and service. Agile selling…
USP is dead, long live UFP
by Rohit Bidappa When I studied marketing in the 90s, an entire generation of marketers learnt to centralise our thinking and planning around the Unique Selling Proposition or USP. Its place…
Solving Problems of the Poor Deep Capability and Hard Work
Dr. Nachiket Mor, Chairman – SughaVazhvu Healthcare and Former Deputy MD of ICICI Bank has taken to social entrepreneurship in the health sector as his second career and is very…
Knowing Aravind Sitaraman
Aravind Sitaraman is a rare man – A computer scientist with 57 patents at Cisco and a 2012 Karnataka Rajyotsava Award winner for social service. Son of a freedom fighter,…
Jose Mourinho Unraveled
Jose Mourinho, 50, has won more trophies in different countries than anyone else as a superstar coach. It’s no surprise more books on his secrets of success have been published…
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