By Amit Goel , Founder & CEO With the advent of mobile devices and the growth of internet content consumption patterns are changing drastically. 3G and 4G/LTE will change the…

Only 10 percent of enterprises are realising significant improvements to their business as a result of social media investments. Despite the hype and increased investments, it seems that enterprises are…

Recessions and slowdowns force companies to become innovative with their sales strategy. Unlike before sales function has become more complex and requires alignment between sales, marketing and service. Agile selling…

by Rohit Bidappa When I studied marketing in the 90s, an entire generation of marketers learnt to centralise our thinking and planning around the Unique Selling Proposition or USP. Its place…

The business process management (BPM) market has grown manifold over the last decade. The sector earned US$ 18 billion in revenue in 2012-13 and National Association of Software and Services…

It’s interesting that Cognizant and Infosys are two Indian ompanies that Rita Gunther McGrath researched for her book The End of Competitive Advantage: How to Keep Your Strategy Moving as…

by Verne Harnish We’ve observed for decades how market-leading firms eventually fall behind startups because they just couldn’t see the future, in what Harvard Business School Professor Clayton Christenson labeled…

It’s becoming evident to futurists and enlightened business historians that Big Data is in the process of creating a management revolution. Most business leaders, especially senior executives in the traditional…