By Karan Girotra, Serguei Netessine | Harvard Business Press Books, 2014

Helping innovators clear a better path to innovation. Innovation isn’t always about new products or services. In fact, many new ideas are realized – and then brought to market – thanks to a disruptive business model that challenges the conventional operating logic of an industry. In “The Risk-Driven Business Model,” Karan Girotra and Serguei Netessine – both professors at INSEAD – introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries. In the book, they outline how to transform a company by revisiting the assumptions around the firm’s key decisions.

Business model innovation, the authors say, essentially is about WHAT key decisions get made in a business, WHEN they get made, WHO makes them, and WHY those individuals make the decisions they do. So by changing a company’s approach to these choices, you can fundamentally alter the risks involved and invent new, superior business models.