It sounds politically incorrect but study after study has shown that good looking people earn more for themselves as well as help their companies and shareholders earn more as well. The latest study by two academics at the University of Wisconsin Milwaukee Joseph T. Halford and Hung-Chia Hsu, found that when a company hires an attractive CEO, its shares tend to climb shortly after the announcement. They say that “When good-looking bosses appear on TV, stock in their companies gets a boost. They also do better at the negotiating table than their less attractive counterparts.”

The catch is that this is a short-term effect. Smart companies capitalize on the good start but most would still go for long-held beliefs that integrity, high performance and people’s person generate long-term sustainable value. The old adage – beauty is only skin deep – seems to apply even now.