3rd NewBookNewChat (NBNC)

July 8, 2021 - NBNC

What drives peoples’ online buying behavior? Is it only discounts? Why are a majority of sellers struggling to make money online? What start-ups need to know about the world of online marketing and selling. Hear it from the guru and the practitioners.

The Bangalore BizLitFest team is happy to invite you to an exciting conversation between ProfessorSeema Gupta and Alap Ghosh on How People Buy Online: The Psychology Behind Consumer Behaviour.

This book is “A rare collection of actionable insights derived from the minds of decision-makers willing to commit. Professor Seema’s take on digital purchase behaviour is illuminating for marketers and reassuring for buyers.” Alap Ghosh, Managing Director, India, Jellyfish

About the Book

Marketers have long debated on what governs buying decisions of digital consumers. Are these decisions rational or are they driven by whims and fancies?

Human decisions are controlled more by the reptilian brain led by fear and the mammalian brain governed by emotions, rather than the neocortex that works on rationale. Is it then possible for marketers to decode buying decisions of digital consumers and market their wares strategically in a highly competitive marketplace?

How People Buy Online proves it is possible. Not only does it break the myths about online shopping behaviour it also reveals some deep marketing insights for consumer engagement by delving into consumer psychology and behavioural economics. This unique intersection of marketing with psychology makes this book an absorbing read,

About Seema Gupta

Professor Seema Gupta is an educationist, corporate trainer, consultant, blogger, speaker, Youtuber. Her first book is titled Digital Marketing.

She conducts digital marketing training for companies that enhances their traffic, revenues and profits. She has trained more than 20,000 professionals of 1000 + companies such as John Distilleries, Arvind Brands, 3M, Aranyani, Union Bank, Lifestyle stores, Harman, Naturals, Adobe, Hersheys, TV Today, Lintas.

She has more than 18 years of combined work experience in corporate and academia. She started her career at RPG Ricoh, in sales and marketing. She worked with Mudra Institute of Communications Ahmedabad. Until recently she taught at IIM Bangalore. Read More>>

About Alap Ghosh

Alap Ghosh is Managing Director for Jellyfish India.

Alap has 20 years of experience, 15 years of which have been in digital marketing.
He has converted over 250 brands from vanilla performance buyers to high efficiency, RoI conscious, broad-spectrum digital investors.

Alap is a certified trainer for advanced digital marketing and is currently a visiting professor for digital marketing at IIM Bangalore. Read More>>