Rajat K Baisya, author of Branding in a Competitive Marketplace  Books by professionals with rich and varied experience usually have useful insights and perspectives to teach and share.  Rajat K…

In my life, which has been long and eventful, I have seen great heights of success. I have been part of ventures that have contributed to the growth of our…

Mind, intellect, memory and ego are four aspects of the mind. Mind is that through which you perceive, you feel. That, which goes out through the five senses and experiences is…

It ’s perhaps the biggest marketing coup for an Indian company in the US. Tata Consultancy Services has signed up to become the official sponsor of the prestigious marathon in…

By Jonah Berger New York Times bestseller Simon & Schuster, 2013 Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why…

By Luc de Brabandere Random House, 2013 When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone…

By Sendhil Mullainatha, Eldar Shafir Times Books, 2013 Why do successful people get things done at the last minute? Why does poverty persist? Why do organizations get stuck firefighting? Why…

By Matt Blumberg Wiley; 2013 While big companies CEO’s are usually groomed for the job for years, startup CEOs aren’t—and they’re often young and relatively inexperienced in business in general….