USP is dead, long live UFP
by Rohit Bidappa When I studied marketing in the 90s, an entire generation of marketers learnt to centralise our thinking and planning around the Unique Selling Proposition or USP. Its place…
by Rohit Bidappa When I studied marketing in the 90s, an entire generation of marketers learnt to centralise our thinking and planning around the Unique Selling Proposition or USP. Its place…
Dr. Nachiket Mor, Chairman – SughaVazhvu Healthcare and Former Deputy MD of ICICI Bank has taken to social entrepreneurship in the health sector as his second career and is very…
Aravind Sitaraman is a rare man – A computer scientist with 57 patents at Cisco and a 2012 Karnataka Rajyotsava Award winner for social service. Son of a freedom fighter,…
Jose Mourinho, 50, has won more trophies in different countries than anyone else as a superstar coach. It’s no surprise more books on his secrets of success have been published…
by Ranganath Iyengar, Senior Industry Advisor and Coach – Strategic Interventions ranga@siiplconsulting.com We naturally live in a 3 dimensional world – in fact if we use all our senses, we…
Sadhguru of Isha Foundation answers a few questions on top of everyone’s mind If we want to succeed in life, what plays a major role – fate, God, effort or…
by Indroneil Meditation Myths and Misconceptions Indroneil is a Human Alchemist & Transformational Coach reachme@indroneil.com | www.indroneil.com Google, Facebook and Twitter and many others have embraced meditation and contemplative practices…
by Benedict Paramanand There’s been a spurt in business and motivational book publishing industry in India in the last five years. Interestingly, while reading books in print form is dying…
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