service

Service is the New Marketing

The disconnect between marketing and service delivery must end A sea-change is under way as profitability shifts from first sale of goods to long-term provision of services. Profits from an…

trend

The Very High Cost of Low Prices

The global consumer today is like an ant that runs to a sugar cube the second someone drops it on the floor. The human rush to bargain stores resembles a…

stuart

University of Vermont starts MBA in Sustainable Entrepreneurship

In an effort to fundamentally reinvent business education and the MBA degree the University of Vermont has started an MBA in ‘Sustainable Entrepreneurship’. It hopes to address issues related to…

social

Must-use Tools for Leaders

By Ranganath Iyengar, Advisor, Coach & Leadership Facilitator. www.strategicin.in If you are a leader in today’s world, one of the ‘must have’ skills is to use social media. However, social…

values

Values Should be Same for MNCs and SMEs

An MNC should ideally expect the same standards of ethics and business practices from partners that it sets for itself and its employees – so we should not be expecting…

leading

Sufism & Business

What’s the central message in your book? I have quoted Lee Kuan Yew’s political will for ‘Zero Tolerance to Corruption’. He made many sacrifices to build Singapore as an honest…

anu

An Inside Story of India’s E-commerce Pioneers

Anuradha Goyal is an Innovation consultant by profession, a travel blogger and a book reviewer by passion What are the common traits of the pioneers you interviewed in Mouse Charmers…

demist

De-mystifying Business Value of IT

Kapil Dev Singh writes his first book titled ‘Looking Inwards’ with a strong message. He invokes the ancient wisdom of the oriental sages when he titles the book: ‘Looking Inwards’…