Category Archives: Product Thinking

Three Sutras for Becoming a Star Product Manager

By Alok Goel, CEO, FreeCharge When I joined Google in 2007 as a product manager, the term product management was still largely unheard of in India. I still remember my…

SEO and Product Marketing

For a long time, Search Engine Optimization (SEO) was considered as the only answer and solution for any product wanting to use the digital world for marketing. It’s surprising to…

Ornate Jewelery Software

Shaudhan Desai, Founder and CEO of D’Soft, makers of India’s leading Jewelery software, says how a few factors led him to discover and develop on this opportunity to serve jewelers’…

Employer Brands are Alike

Vinita Bali, MD, Britannia Industries Excerpts from her keynote at Randstad Award Ceremony My background is in marketing and so I always think in terms of brands and markets and…

Product Manager vs. Entrepreneur

Prof. Rahul Abhyankar, director at ICPM Programs at the Institute of Product Leadership, offers insights to this year’s graduating class on the theme ‘Product Management – Is it more of…

Team Leaders’ Aide

By Ravi Venkatesam, MD, OnTrac\ One of the biggest challenges in the BPO industry is the performance of team leaders (also known as supervisors). Every BPO company employs team leaders…

The Questions Indians Ask

Pinkesh Shah, director programs, at the Institute of Product Leadership, Bangalore, recently launched India’s first business school for software techies, shares some interesting, some funny experiences while talking to the…

How Ferose turned Sap Labs into a product factory

In April 2010, V.R. Ferose became the managing director of SAP Labs India, one of fifteen global R&D centers of the German software giant SAP. At 35 years old, Ferose…